Picture this. You are scrolling through your social media and seeing a sponsored ad about running shoes simply because you opened one ad on your email or any other channel. On one fine day, you enter a shopping mall, see the same brand outlet and decide to have a look at some running shoes. After several thoughts later, you decide to make a purchase. This buying decision is what we call in marketing terminology ‘trigger’.

As an entrepreneur, it is important to note that customers would not buy your product or service unless something causes them to buy. This is often overlooked, but trust us when we say that buying triggers are one of the most important pieces of information you can collect about your customer. Simply selling your product through different channels is not enough to attract and retain loyal customers. It requires a series of efforts to connect with your customers genuinely and build lasting relationships. Understanding this cycle within a digital landscape is extremely important if you want to avoid customer churn and wasted marketing investments. Read on to discover how.